We run focused customer-acquisition experiments to find what works before you scale it.
Strong pipeline comes from five things working together. We find the one to improve first, before anything is scaled.
A comparison of two ways to run acquisition work, not of any particular agency or team.
| Activity-first approach | Eygentic approach |
|---|---|
| Run more outreach | Test a specific hypothesis |
| Change many variables at once | Isolate what is being tested |
| Report activity | Report evidence and a decision |
| Optimize for volume | Optimize for learning and qualified outcomes |
| The vendor owns the process | The learning is documented for you |
We work through five stages in order. When a result is unclear, Calibrate sends the experiment back to Test for another round. After Launch, what we learn feeds the next experiment.
Understand your market, customers and current acquisition.
Design one experiment and put its components together.
Run a real acquisition experiment with real prospects.
Adjust the message, audience or offer one at a time, based on evidence.
Scale or operationalize what the evidence supports.
Learnings feed the next experiment, starting again at Inspect
The call decides where your budget goes next.
It works. We confirm it with a wider audience, then scale it.
It does not. We keep the lesson and move the budget to the next idea.
It is close. We fix the weakest part and test again.
Each engagement is a stage of the same system. Start where your biggest question is.
Find the most important acquisition question worth testing.
Run one focused acquisition experiment and measure the result.
Keep testing and scale what the evidence supports.
Not sure which fits? Start with a free audit, a light version of GTM Booster. We find the first question worth testing, then you decide what comes next.
Book a discovery callNot covered here? Bring your question to the call, or email us.
We talk through your current acquisition: who you sell to, what you have tried and what you want to know next. If an experiment makes sense, we outline the first one. If it does not, we tell you.
B2B and SaaS companies of any size or stage, including specialized business software, that want customer acquisition to be more predictable. If you are unsure, bring your question to the call.
We run them. We design the experiment, build the lists and messages, run the outreach or campaign, handle replies and report the evidence. Your team makes the decisions.
Outbound email, LinkedIn, paid channels, partnerships and other channels where results can be measured. We choose the channel that answers the question being tested.
You still learn something specific: which audience, message, offer or channel to set aside, recorded with its evidence. We then decide together what to adjust in the next test.
It depends on the channel and the sample size. We agree a fixed test window before we start, so you know the decision date in advance.
Time with the people who know your customers, context on past campaigns and results, and a decision-maker for each review. Some channels also need access to tools such as your CRM or ad accounts.
SDRs add outreach capacity. We find out which customer, message, offer and channel deserve that capacity. You can use the results to brief SDRs or decide who to hire. Hire SDRs vs run customer acquisition experiments
Yes, for research, list building, scoring and drafting variations. People design the experiments, review what goes out and make the decisions. AI makes the work faster. It does not decide what your market wants.
We turn what worked into a repeatable playbook, hand it to your team or keep running it with you, and plan the next experiment.
Tell us what you are trying to find out. We will come to the call with a first view of what is worth testing.